ARTIFICIAL INTELLIGENCE (AI) IN
THE MEXICAN UNIVERSITY CONTEXT:

AN EXPLORATORY ANALYSIS FROM

THE RESEARCHER’S CONTEXT

INTELIGENCIA ARTIFICIAL (IA) EN EL

CONTEXTO UNIVERSITARIO MEXICANO:

UN ANÁLISIS EXPLORATORIO DESDE EL

CONTEXTO DEL INVESTIGADOR

Evelio Gerónimo Bautista

UPN 142 Tlaquepaque, México

Javier Gonzalo Rodríguez Ruiz

Universidad de Guadalajara, México

Erika Ochoa Rosas

UPN 142 Tlaquepaque, México
pág. 7757
DOI:
https://doi.org/10.37811/cl_rcm.v9i5.20117
Artificial Intelligence (AI) in the
Mexican University Context:
An Exploratory Analysis
from the Researcher’s Context
Evelio Gerónimo Bautista
1
gebe_bautista
@hotmail.com
https://orcid.org/0000-0001-6795-0404

UPN 142 Tlaquepaque

México

Javier Gonzalo Rodríguez Ruiz

javier.rruiz@academicos.udg.mx

https://orcid.org/0000-0003-2547-5996

Universidad de Guadalajara

México

Erika Ochoa Rosas

ochoarosaserika@gmail.com

https://orcid.org/0000-0002-7489-4321

UPN 142 Tlaquepaque

México

ABSTRACT

This research examines the perceptions of Mexican researchers regarding the adoption, utilization,

familiarity, and perceived usefulness of AI tools in Mexican universities. Objective: We aimed to

explore the potential of AI tools in both teaching and research within Mexican higher education,

which is transforming teaching, learning, and research methods and practices. Methodology: The

design and implementation of a survey allowed us to gather information on expectations for using AI

in teaching and research activities. The results indicate that researchers are familiar with AI tools and

have high satisfaction with their use, particularly in personalized or collaborative learning

applications. Conclusions: This pioneering analysis for Mexico seeks to contribute to the debate on

the benefits and risks of the widespread use of AI tools in higher education institutions. At the same

time, it invites the academic and scientific communities to delve deeper into the implications of using

AI in the higher education system and high
-level research, benefiting students, teaching practices, and
society as a whole.

Keywords:
deep learning, teaching, research, university
1 Autor principal

Correspondencia:
ochoarosaserika@gmail.com
pág. 7758
Inteligencia Artificial (IA) en el Contexto Universitario Mexicano: Un
Análisis Exploratorio desde el Contexto del Investigador

RESUMEN

Esta investigación explora las percepciones de los investigadores mexicanos respecto a la adopción, el
uso, la familiaridad y la utilidad de las herramientas de IA en las universidades mexicanas. Objetivo:
Se buscó investigar el potencial de las herramientas de IA tanto en la docencia como en la
investigación en la educación superior mexicana, donde la educación superior está transformando los
métodos y prácticas de enseñanza, aprendizaje e investigación. Metodología: El diseño e
implementación de una encuesta nos permitió recopilar información sobre las expectativas del uso de
la IA en las actividades de docencia e investigación. Los resultados muestran la familiaridad de los
investigadores con las herramientas de IA y una alta satisfacción con su uso, incluyendo aplicaciones
de aprendizaje personalizado o colaborativo. Conclusiones: Este análisis pionero para México busca
contribuir al debate sobre los beneficios y riesgos del uso generalizado de herramientas de IA en las
instituciones de educación superior, a la vez invita a las comunidades académicas y científicas para
profundizar en las implicaciones del uso de la IA en el sistema de educación superior y en la
investigación de alto nivel, en beneficio de los estudiantes, las prácticas docentes y la sociedad en su
conjunto.

Palabras clave: aprendizaje profundo, docencia, investigación, universidad

Artículo recibido 02 setiembre 2025

Aceptado para publicación: 29 setiembre 2025
pág. 7759
INTRODUCTION

The global economy has generated multiple changes, and the incorporation of Artificial Intelligence

(AI) is gaining popularity as a general
-purpose technology. Over the last decade, the concept of AI
has gained particular relevance in the productive and government sectors. We are witnessing a

revolution in the educational context, where teachers are transforming their teaching techniques and

adopting technological and pedagogical tools, thereby changing their approach to learning and

interacting with studen
ts. In this sense, the Mexican educational system is seeking the most effective
way to utilize technological tools across all types of universities and higher education institutions.

Some of the visible benefits of using these tools include personalizing the teaching
-learning process,
accessing extensive digital resources on the web, and supporting research, such as writing scientific

articles, disseminating science, and connecting with other national and international scientific

communities.
Similarly, people view generative AI as an enabler that facilitates the development of
human talent, promotes innovation, and advances technological development through its integration

into the lab
or market (ILIA, 2024).
Despite these facts, technological tools have revolutionized all sectors of the population, generating

changes in teaching and learning paradigms in the education sector. Numerous publications have

demonstrated, for instance, that ChatGPT is the most widely used AI tool in educational contexts as a

support strategy for education (Zumba et al., 2023). However, as far as we know (the tool was

launched in 2020), it has not yet been fully exploited.
Furthermore, educators and institutions utilize
digital platfo
rms and AI tools as writing assistants, personalized learning platforms, educational
chatbots, learning management systems, and data analysis tools. The truth is that we are gradually

witnessing how people understand and apply AI tools, thanks to MOOCs, large
-scale training courses,
and workshops. Educators and researchers initially use all of these AI platforms and tools as a strategy

for teacher training, daily work with students, and research.

Within the specialized literature on artificial intelligence, researchers review specialized databases

such as SCOPUS using the variables 'artificial,' 'intelligence,' and 'universities,' and they find

approximately 12,376 documents published in the last five years, with English, Chinese, Spanish,
pág. 7760
Russian, and German as the predominant languages. This means that researchers worldwide have

published a significant amount of literature explaining the use of this tool in the educational context.

Undoubtedly, there are lessons, obstacles, and challenges in the use of AI in HEIs, such as risks on the

web, managing and utilizing large amounts of information, digital literacy, and technological

infrastructure. Michel et al. (2023) analyze the benefits and limitations of using ChatGPT in higher

education. They address concerns related to academic integrity, plagiarism detection, and the potential

impact on critical thinking skills, and highlight the need for empirical research to understand users'

exper
iences and perceptions.
To contextualize the importance of AI, a report prepared for Latin American countries (ILIA, 2024)

showed that Mexico was average in its AI literacy index (57.8 points), below nations such as Chile,

Uruguay, Brazil, Argentina, and Costa Rica, among others, while it ranked below Chile, Uruguay, and

Costa Rica in the human talent sub dimension. The report highlights a number of key requirements for

countries to achieve increased labor productivity and improved quality of life: early computer science

education
, the inclusion of AI computational content in the curriculum, and English language skills.
Given this situation, it is urgent to generate empirical evidence on the perceptions of direct users of AI

tools, particularly in the field of high
-level scientific research. Therefore, the objective of this article
was to investigate the use of AI by Mexican researchers registered in the National System of

Researchers of the Ministry of Science, Humanities, Technology, and Innovation (SECIHTI).
Their
level of familiarity with the tools' everyday use, the main platforms used, the frequency of use, and

their
perception of their usefulness in their daily work activities. To this end, we designed a brief
survey with thirteen items and validated it through a prior pilot test.

Based on the elements presented, we structured the article as follows: the next section addresses

relevant aspects of the literature on AI, the third section presents the methodological aspects we used,

and the fourth section presents the results. We present the conclusions and implications of our

findings and the bibliography below.

LITERATURE REVIEW

Artificial Intelligence (AI) in education approaches from different angles and perspectives, such as the

approach of pedagogy, technology, education and among others, like Computer science.
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This section addresses the leading theorists of AI in education and its relevant advances in the

educational context, to frame the objective of this article.

Skinner (2016) introduces interesting elements about the use of technology in education. Although he

did not work directly with AI, he had an innovative vision for transforming education, adjusting both

the pace of teaching and the thematic content of the curriculum. His main contribution was the

"teaching machines", a device that used operant conditioning to obtain immediate and controlled

feedback. These machines were used to grade students' assignments and functioned as intelligent

tutoring platforms. Tr
anslated into the present, they were tools similar to adaptive learning platforms
such as Coursera, Khan Academy, Duolingo, Moodle, or Blackboard, to name a few, with the

significant differentiating effect of the disruptive technological era in which we find ourselves.

Along the same lines, Turing (2021), in addition to being the father of computer science and AI, set a

precedent in the design of a test since 1950. It was an experiment that sought to measure whether

machines thought, imitating humans. This test stood out for both approximating the measurement of

the machine's deep intelligence and its ability to simulate it (in terms of reasoning, learning, and

conversation). It was a disruptive and innovative proposal, as it revolutionized the philosophy of the

mind and
intelligence in the field of computer science.
In line with the theme, Marvin Minsky and John McCarthy (1927
2011), who designed machines to
simulate cognitive processes, made the first contributions to AI. The relevance of these contributions

lay in machine theories and the LISP (List Processing) programming language, which laid the

foundation for AI, crucial advances in education. Minsky (1988) proposed in his theory the "society

of the mind," a composite society where all elements interact with each other to generate a more

complex process. He also c
ontributed to the development of fundamental algorithms for AI, including
automatic processing and logical reasoning systems. Other contributions by Minsky were "artificial

neural networks." Together with Dean Edmond, he created the first neural network simulator, the

Stochastic Neural Analog Reinforcement Calculator (SNARC), in 1951, and his criticisms helped to

promote the approach of deep learning (the purpose of the neural network was to imitate a rat learning

to get out of a maze).
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McCarthy (1960) was another of the leading theorists and creators of AI, who coined the term

"Artificial Intelligence." His main proposal was to investigate machines capable of reasoning,

learning, and solving problems using a programming language (LISP). Furthermore, the author raised

another interesting point: "Time
-Sharing Systems," a method for sharing computer resources with
different users who needed them, a precursor to what we now know as cloud computing.

Both Minsky and McCarthy have played important roles in shaping and evaluating AI, from the

modular vision to the application of neural networks and robotics using linguistic tools. However, the

application of AI has evolved, such as the development of LOGO, constructionist learning, the use of

technology in education, learning for the future, among others. For example, Papert (1980), a

mathematician and pioneer in the use of technology applied to education, whose work has focused on

computer literacy.

In 1967, developers designed the LOGO language for educational purposes, using commands to

facilitate the learning of a high
-level programming language among children and young people. This
language has enabled the learning of concepts oriented toward active and creative exploration, as well

as constructive learning, with which students construct their own knowledge. It is a type of

constructivist learning
previously proposed by Piagetwhere students learn by constructing
different tangible objects (Papert
, 1980). Other contributions included the automation of tasks and the
generation of personalized and meaningful learning environments, which inspired the development of

interactive digital educational platforms and multidisciplinary approaches such as the STEAM

methodology. Over time, technology has proven to transform teachers' teaching methods and student

learning, from a constructivist perspective.

In Europe, policymakers and educators approach AI from a different perspective. They refer to it as

the "digitalization of education," often without fully considering the participation of key stakeholders

in the teaching
-learning processsuch as school principals, parents, school boards, and legislators
because they do not subject it to standardized, automated, or technology
-enhanced assessment.
In contrast, schools must offer an appropriate education in a ubiquitously digitalized, complex, and

changing world; for example, the development of innovation would be enhanced in a context where
pág. 7763
today's student (future worker) develops critical thinking, problem
-solving, communication, and
teamwork (and the use of AI systems) (Benvenuti et al., 2023, p. 2).

The European Union has implemented guidelines and resources to help people build confidence with

AI tools in educational contexts. Cortez et
al. (2024) find a significant increase in the use of AI tools,
which improves student performance by providing fast and quality communication, allowing students

to interact and feel closer to both their classmates and teachers. That is, there is a connection between

teachers and students in the teaching
-learning process; they also show responsibility, vigilance, and
se
curity in the use of AI.
In the Mexican context, Sánchez (2023) explains how the use of ICT transformed society, especially

the educational sector. MOOCs gained popularity, providing students with access to information and

teaching materials from prestigious universities worldwide. The advent of AI has opened up

innovative possibilities for acquiring new knowledge, accompanied by Machine Learning, which

focuses on algorithms and systems. AI has made it possible to automate learning, reduce time with a

behaviorist and constructivist
approach, as well as interactive and engaging activities.
Undoubtedly, the cases of Perplexity AI, ChatGPT, Bard, and recently Deep Seek, as well as writing

tools such as Grammarly and Gemini, have been among the most widely used and innovative

disruptive apps in the Mexican context, which is constantly evolving and being assimilated
(INCyTU,
2018)
.
These tools influence learning processes and allow educators to assess whether AI platforms truly

support the pedagogical aspects of the classroom. Although most teachers use ChatGPT only as a

complementary tool
often without supervision or monitoringit undoubtedly enhances the learning
process and knowledge acquisition in educational settings (Ali et al., 2024).

Reflecting on the implications observed in the Mexican case, they highlight the risks posed by the

indiscriminate and intensive use of large linguistic models, such as those introduced by ChatGPT.

Shumailov et al. (2024) go further, coining the concept of "model collapse," which they define as

degenerative, caused by learned recursive models where the data generated ends up contaminating the

possible results of the next generation, altering the results of reality in subsequent exercises.
pág. 7764
A recent work for Mexico (Huerta & Zavala, 2023), in the context of teaching, also highlighted the

lack and need for regulation and legislation in the use of AI, from a didactic and pedagogical

perspective, considering students, teachers, and institutions. Tramallino and Marize (2024) also

explain the importance of countries regulating the use of AI.

It is striking that a study on the penetration of AI in the northern Mexican state of Sinaloa (García,

2023) is notable. Revealed that the ChatGPT tool was not widely used by the student community eight

months after its market launch, while the work of Onofre et al. (2024) speaks of the integration of AI

and ChatGPT as a key tool for educational innovation. In other words, the dizzying advancement in

the use of technology in the educational field is evident, as is its impact on social and economic

progress.
However, some studies for Mexico are inconclusive regarding its adoption and use.
However, research on the use of AI among academic researchers in Mexico is still scarce. These

professors operate differently from professors who interact with students. Therefore, this article

explores researchers' approach to AI tools in their daily work, highlighting their potential to improve

efficiency and productivity, both in the classroom and in their research at the highest levels.

M
ETHODOLOGY
We conducted a descriptive analysis based on cross
-sectional data. The study included only research
professors registered in Mexico's National System of Researchers (SNI) of the Secretariat of Science,

Technology, and Innovation (SECITI) who were members of an instant messaging group. During the

last week of September 2024, we recruited participants over a seven
-day period, and they completed
and validated 62 surveys.

We focused the survey on the use of AI in the educational context, both in teaching and research.

Higher education institutions from 23 of the 32 Mexican states contributed to this sample. To better

understand how teachers integrate AI tools into their activities, we organized participants into age

groups. We used an exploratory approach to present the main findings and constructed tables, graphs,

and word clouds. We
designed the 13-item survey to gather basic sociodemographic data and insights
into the pen
etration of AI in tertiary education.
It is essential to clarify that, due to the sample
size; the results do not represent the entire population
of research professors in Mexico.