Sector o r of th f the Sant e Santa Rosa Canton in n in 2024 ABSTRACT This research seeks to describe the Free Trade Ag e Agreement between Ecuador and China in the shrimp sector of the Santa Rosa canton in 2024, to be able to guide the marketer in the commercial processes in an agile and efficient manner with a special focus on the shrimp sector. The analysis highlights the Santa Rosa canton, where it will be determined how the treaty can facilitate access to the Chinese market and eliminate tariffs, which represents a significant opportunity for local producers. Through the use of empirical methods, s hods, such a ch as observation and docum nd documentary study, r , results wi s will be pr e presented on e ed on e ed on exports o s of the main product in recent years and an analysis of the commercialization of the product in the Chinese market. The
signing
of the FTA has
generated
both
challenges
and benefits, such
as
the
reduction,
exemptions
or
eliminations
of
tariffs,
the
economic
development
of
the
country,
the
technical
requirements for the entry of the product and the dependence on the sale of products sent from Ecuador to the Asian market. Although the benefits are attractive for the Ecuadorian exporter, it is also important to be fully aware of the challenges that exist at the time of exporting and the convenience of selling this product. Keywords: quality; export; trade a e agreements; shrimp se p sector; requirements
Artículo r o recibido 17 enero 2025
Aceptado pa do para pub ra publicación: 24 febrero 202 o 2025