Estrategias Empresariales en Empresas del Sector Financiero. Análisis bibliométrico y revisión sistemática de la literatura
Palabras clave:
estrategia empresarial, pequeña empresa, Sector financiero, competitividad, sostenibilidad empresarial
Resumen
Las pequeñas empresas del sector financiero se encuentran en un entorno altamente competitivo, lo que exige la implementación de enfoques estratégicos sólidos para garantizar su sostenibilidad y el mantenerse de manera competitiva en el mercado. El objetivo de este estudio es identificar los principales enfoques estratégicos utilizados por pequeñas empresas del sector financiero, a través de una revisión sistemática de la literatura y análisis bibliométrico, para esto se aplicó la metodología propuesta por Petticrew y Roberts, complementada con lo estipulado en la declaración PRISMA. Se utilizó la base de datos Scopus para la búsqueda y selección de documentos, considerando un total de 79 publicaciones halladas entre los años 1994 y 2023. Los resultados muestran un incremento reciente en la producción científica, siendo el Reino Unido y los Estados Unidos los principales países contribuyentes. Se identificaron ocho enfoques estratégicos, destacándose “competitividad y posicionamiento” y “ética, sostenibilidad y responsabilidad”. Se concluye que las pequeñas empresas financieras adoptan estrategias combinadas que priorizan tanto la adaptación competitiva como la sostenibilidad, reflejando una respuesta integral a los desafíos del entorno
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Publicado
2025-07-28
Cómo citar
Porras Duarte , H. C., Palacios Narváez , M. Y., Sánchez Ropero, I. K., Castro Betancourt, L. P., & Barrera Liévano, J. A. (2025). Estrategias Empresariales en Empresas del Sector Financiero. Análisis bibliométrico y revisión sistemática de la literatura. Ciencia Latina Revista Científica Multidisciplinar, 9(3), 9293-9318. https://doi.org/10.37811/cl_rcm.v9i3.18567
Número
Sección
Ciencias Administrativas y Finanzas
Derechos de autor 2025 Heidy Carolly Porras Duarte , Mercedes Yolanda Palacios Narváez , Ingrid Katherine Sánchez Ropero, Lina Paola Castro Betancourt, Jhony Alexander Barrera Liévano
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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