Estrategias Empresariales en Empresas del Sector de la Siderurgia: Revisión Sistemática y Análisis Bibliométrico
Resumen
La industria siderúrgica constituye un componente esencial para el crecimiento económico mundial, aportando significativamente al crecimiento industrial, la generación de empleos y la competitividad empresarial. En este contexto, comprender los enfoques estratégicos que aplican las empresas del sector resulta esencial para fortalecer su posicionamiento ante las exigencias que plantea la globalización y la transformación productiva. Este artículo tiene como propósito analizar que enfoques predominan en los enfoques estratégicos aplicados por las compañías del sector siderúrgico, con el fin de identificar patrones comunes que contribuyan a su competitividad y sostenibilidad. El estudio se llevó a cabo empleando un enfoque cualitativo con carácter exploratorio, a través de una revisión documental sistemática de 83 documentos académicos indexados procedentes de la base de datos Scopus, que fueron clasificados y analizados en tres categorías: estrategias orientadas al liderazgo en costos, a la diferenciación y aproximaciones focalizadas en nichos específicos. Los resultados revelan una clara predominancia del liderazgo en costos y de la diferenciación como ejes estratégicos que impulsan la eficiencia y la innovación en el sector. En conclusión, se evidencia que las estrategias empresariales en la industria siderúrgica desempeñan un papel determinante en su competitividad global, al promover la optimización de procesos, la innovación tecnología y la generación de valor sostenible.
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Derechos de autor 2026 Victor Hugo Salazar González , Milena Isabel Niebles Jinete, Fabio Andrés Rodríguez Vargas
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