Análisis de la cultura exportadora en empresas peruanas: un estudio transversal basado en sus dimensiones estratégicas y organizacionales
Resumen
La internacionalización de las pequeñas y medianas empresas (PYMES) es clave para su competitividad en entornos globales, pero en economías emergentes persisten brechas en la consolidación de una cultura exportadora. Este estudio analiza el nivel de desarrollo de dicha cultura en empresas peruanas exportadoras y potenciales exportadoras, considerando cuatro dimensiones: orientación al mercado internacional, conocimiento y habilidades exportadoras, compromiso empresarial y adaptación cultural y organizacional. Se aplicó un enfoque cuantitativo, no experimental, transversal y descriptivo, mediante un cuestionario estructurado a 102 empresarios. Los resultados revelan un nivel moderado de cultura exportadora, con avances en compromiso estratégico y apertura organizacional, pero limitaciones en planificación formal, monitoreo del desempeño internacional y capacitación continua. Se concluye que fortalecer la cultura exportadora requiere implementar planes estratégicos estructurados, programas de formación permanente, adopción de tecnologías digitales y procesos adaptativos que permitan responder a las dinámicas del comercio global. Este estudio aporta evidencia empírica relevante para la literatura sobre internacionalización en contextos emergentes y ofrece recomendaciones prácticas orientadas a mejorar la competitividad exportadora de las PYMES peruanas.
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Derechos de autor 2026 Juan Carlos Ganoza Alemán
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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