Más Allá de la Motivación: El Impacto de la Autoestima en el Desarrollo de Negocios de Mujeres Emprendedoras en Huatusco, Veracruz
Resumen
El emprendimiento femenino es un motor fundamental para el desarrollo económico y la equidad de género, especialmente en economías emergentes. Sin embargo, las mujeres enfrentan barreras que trascienden lo financiero, adentrándose en el ámbito psicológico y sociocultural. El objetivo de este estudio fue analizar los factores psicosociales que influyen en el desarrollo de los negocios de mujeres emprendedoras en el municipio de Huatusco, Veracruz. Se adoptó una metodología cuantitativa, correlacional y no experimental de corte transversal. La muestra estuvo conformada por 51 mujeres emprendedoras a quienes se les aplicó un instrumento estructurado de 20 ítems, el cual demostró una alta fiabilidad global (α = 0.799). Los datos fueron analizados mediante estadística no paramétrica (rho de Spearman) y modelos de regresión múltiple. Los resultados descriptivos indican altos niveles de motivación y autoestima, frente a una baja percepción de barreras socioculturales. El hallazgo principal, derivado del análisis de regresión múltiple (R2 = 0.153), revela un efecto de enmascaramiento en el constructo global: mientras que el apoyo familiar y la motivación general no son predictores estadísticamente significativos del crecimiento, la autoestima y la autoconfianza emergen como el único factor psicosocial determinante para el desarrollo, la sostenibilidad y la innovación del negocio (p = 0.027). Se concluye que las políticas de apoyo al emprendimiento femenino deben transitar de un enfoque puramente técnico a uno integral que fortalezca el capital psicológico y la agencia intrínseca de las emprendedoras
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Derechos de autor 2026 Yanely Olmos López , Rosalba Segura Nolasco, Barbara Juárez del Valle, Silvia Sosol Sánchez
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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