Responsabilidad Social Empresarial e Innovación Sostenible: Su Impacto en el Desempeño Organizacional en Empresas del Sector Comercio de Puno, 2026
Resumen
El objetivo general fue determinar la influencia de la responsabilidad social empresarial y la innovación sostenible en el desempeño organizacional de empresas del sector comercio de Puno. La metodología se desarrolló bajo un enfoque cuantitativo, con diseño no experimental, correlacional y de corte transversal, considerando una muestra de 450 trabajadores seleccionados por muestreo no probabilístico por conveniencia; se emplearon instrumentos válidos y confiables, y se aplicaron análisis descriptivos, correlación de Pearson y ecuaciones estructurales (SEM). Los resultados evidenciaron relaciones positivas y significativas entre responsabilidad social empresarial y desempeño organizacional (r= 0.784), así como entre innovación sostenible y desempeño organizacional (r= 0.818). El modelo estructural reveló un ajuste óptimo, destacando que la innovación sostenible presenta mayor influencia (β = 0.33) que la responsabilidad social empresarial (β = 0.30), además de confirmarse la influencia positiva de esta última sobre la innovación sostenible (β = 0.31). En conclusión, la responsabilidad social empresarial y la innovación sostenible son factores estratégicos que fortalecen el desempeño organizacional, mejoran la competitividad y promueven un crecimiento sostenible a largo plazo.
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Derechos de autor 2026 Luis Caceres Polloyqueri, Nolberto Garcia Valdez, Iván Neftalí Calapuja Quispe, Barayan Alonso Flores Sulla, Lea Pfoccori Conza
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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