Emprender sin Destruir las Condiciones para Continuar: ADN-ALMA y la Doble Viabilidad del Éxito Emprendedor Sostenible
Palabras clave:
éxito emprendedor sostenible, doble viabilidad, ADN-ALMA, bienestar emprendedor, análisis cualitativo secundario, patrones configuracionales
Resumen
Objetivo. Proponer y contrastar exploratoriamente ADN-ALMA, una arquitectura configuracional para analizar el éxito emprendedor sostenible como doble viabilidad: continuidad económica y capacidad humana para sostenerla. Método. Se realizó un análisis cualitativo secundario de 24 entrevistas públicas a fundadores y propietarios-directivos. El corpus combinó empresas de alto crecimiento, pymes, negocios ordinarios, iniciativas orientadas al propósito, experiencias de fragilidad personal y cinco proyectos cerrados. La unidad de análisis fue el episodio que vinculaba señal, decisión, práctica y consecuencia. La codificación utilizó siete dimensiones —Ajuste, Disciplina, Navegación, Autenticidad, Liderazgo, Movimiento y Aportación—, búsqueda de casos negativos, contraste de explicaciones rivales y siete lecturas de sensibilidad. Resultados. Ajuste y Disciplina aparecieron como umbrales recurrentes de continuidad; Navegación y Movimiento actuaron como mecanismos diferentes pero conectados entre interpretación y cambio; Autenticidad solo mostró valor organizativo cuando se convirtió en decisiones costosas; Liderazgo hizo visible la institucionalización del cuidado, la voz y la responsabilidad; y Aportación fortaleció legitimidad cuando estuvo integrada en una economía viable. Se obtuvieron cinco patrones configuracionales exploratorios: viabilidad integrada, adaptación austera, propósito tensionado, escala desalineada y resiliencia transformadora. Originalidad/valor. La contribución no reside en inventar variables aisladas, sino en relacionarlas mediante doble viabilidad, reglas de no compensación y un puente Navegación-Movimiento. El modelo complementa los lienzos de negocio al hacer visibles dependencia fundadora, deuda humana, coherencia y calidad de la adaptación.
Descargas
La descarga de datos todavía no está disponible.
Citas
Bandura, A. (1997). Self-efficacy: The exercise of control. W. H. Freeman.
Bansal, P., & DesJardine, M. R. (2014). Business sustainability: It is about time. Strategic Organization, 12(1), 70–78. https://doi.org/10.1177/1476127013520265
Barbosa, R. M. A., Pérez-Nebra, A. R., Villajos, E., et al. (2024). The entrepreneur’s well-being: Current state of the literature and main theories. Journal of Global Entrepreneurship Research, 14, Article 46. https://doi.org/10.1007/s40497-024-00413-4
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Battilana, J., & Lee, M. (2014). Advancing research on hybrid organizing. Academy of Management Annals, 8(1), 397–441. https://doi.org/10.5465/19416520.2014.893615
Braun, V., & Clarke, V. (2021a). One size fits all? What counts as quality practice in reflexive thematic analysis? Qualitative Research in Psychology, 18(3), 328–352. https://doi.org/10.1080/14780887.2020.1769238
Braun, V., & Clarke, V. (2021b). Thematic analysis: A practical guide. Sage.
Chandler, G. N., DeTienne, D. R., McKelvie, A., & Mumford, T. V. (2011). Causation and effectuation processes: A validation study. Journal of Business Venturing, 26(3), 375–390. https://doi.org/10.1016/j.jbusvent.2009.10.006
Cheong, H.-I., Lyons, A., Houghton, R., & Majumdar, A. (2023). Secondary qualitative research methodology using online data within the context of social sciences. International Journal of Qualitative Methods, 22. https://doi.org/10.1177/16094069231180160
Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29–49. https://doi.org/10.1016/j.jbusvent.2004.12.001
Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship. Journal of Business Venturing, 22(1), 50–76. https://doi.org/10.1016/j.jbusvent.2005.09.003
Drnovšek, M., Slavec, A., & Aleksić, D. (2024). “I want it all”: Exploring the relationship between entrepreneurs’ satisfaction with work–life balance, well-being, flow and firm growth. Review of Managerial Science, 18, 799–826. https://doi.org/10.1007/s11846-023-00623-2
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. https://doi.org/10.5465/amr.1989.4308385
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32. https://doi.org/10.5465/amj.2007.24160888
Fauchart, E., & Gruber, M. (2011). Darwinians, communitarians, and missionaries: The role of founder identity in entrepreneurship. Academy of Management Journal, 54(5), 935–957. https://doi.org/10.5465/amj.2009.0211
Fisher, G. (2012). Effectuation, causation, and bricolage: A behavioral comparison of emerging theories. Entrepreneurship Theory and Practice, 36(5), 1019–1051. https://doi.org/10.1111/j.1540-6520.2012.00537.x
Fiss, P. C. (2007). A set-theoretic approach to organizational configurations. Academy of Management Review, 32(4), 1180–1198. https://doi.org/10.5465/amr.2007.26586092
Fiss, P. C. (2011). Building better causal theories: A fuzzy set approach to typologies. Academy of Management Journal, 54(2), 393–420. https://doi.org/10.5465/amj.2011.60263120
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research. Organizational Research Methods, 16(1), 15–31. https://doi.org/10.1177/1094428112452151
Komlósi, É., Calispa-Aguilar, E., Bodor, Á., Grünhut, Z., et al. (2025). Values and subjective well-being of European entrepreneurs: A configurational analysis across technological levels. Review of Managerial Science, 19, 3789–3815. https://doi.org/10.1007/s11846-025-00868-z
Langley, A. (1999). Strategies for theorizing from process data. Academy of Management Review, 24(4), 691–710. https://doi.org/10.5465/amr.1999.2553248
Le Moal, M., Thurik, R., Torrès, O., & Soenen, G. (2025). Mental health of entrepreneurs and daily recovery experiences. Small Business Economics. Advance online publication. https://doi.org/10.1007/s11187-025-01087-2
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71–87. https://doi.org/10.1287/orsc.2.1.71
McMullen, J. S., & Shepherd, D. A. (2006). Entrepreneurial action and the role of uncertainty. Academy of Management Review, 31(1), 132–152. https://doi.org/10.5465/amr.2006.19379628
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Wiley.
Pirson, M. (2017). Humanistic management: Protecting dignity and promoting well-being. Cambridge University Press.
Ragin, C. C. (2008). Redesigning social inquiry: Fuzzy sets and beyond. University of Chicago Press.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: A meta-analysis. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Ries, E. (2011). The lean startup. Crown Business.
Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift. Academy of Management Review, 26(2), 243–263. https://doi.org/10.5465/amr.2001.4378020
Sarasvathy, S. D. (2008). Effectuation: Elements of entrepreneurial expertise. Edward Elgar.
Shepherd, D. A. (2003). Learning from business failure. Academy of Management Review, 28(2), 318–328. https://doi.org/10.5465/amr.2003.9416377
Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship. Entrepreneurship Theory and Practice, 35(1), 137–163. https://doi.org/10.1111/j.1540-6520.2010.00426.x
Sierra-Casanova, C., Lechuga Sancho, M. P., & Ramos-Rodríguez, A. R. (2024). What science says about entrepreneurs’ well-being: A conceptual structure review. Academia Revista Latinoamericana de Administración, 37(3), 355–382. https://doi.org/10.1108/ARLA-01-2024-0005
Smith, W. K., & Lewis, M. W. (2011). Toward a theory of paradox. Academy of Management Review, 36(2), 381–403. https://doi.org/10.5465/amr.2009.0223
Stephan, U. (2018). Entrepreneurs’ mental health and well-being. Academy of Management Perspectives, 32(3), 290–322. https://doi.org/10.5465/amp.2017.0001
Teece, D. J. (2007). Explicating dynamic capabilities. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640
Thomas, J., & Harden, A. (2008). Methods for the thematic synthesis of qualitative research in systematic reviews. BMC Medical Research Methodology, 8, 45. https://doi.org/10.1186/1471-2288-8-45
Wiklund, J., Nikolaev, B., Shir, N., Foo, M.-D., & Bradley, S. (2019). Entrepreneurship and well-being: Past, present, and future. Journal of Business Venturing, 34(4), 579–588. https://doi.org/10.1016/j.jbusvent.2019.01.002
Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019–1042. https://doi.org/10.1177/0149206311406265
Fuentes del corpus
Duct Tape Marketing. (2017). An entrepreneur’s journey to success: Interview with Landon Ray [Podcast transcript]. https://ducttapemarketing.com/transcript-journey-to-success/
Failory. (2018). Team Voice: How not to bootstrap as a solo founder [Founder interview]. https://www.failory.com/interview/team-voice
Failory. (2020a). Ansaro: How an HR-related SaaS shut down after two years and external funding [Founder interview]. https://www.failory.com/interview/ansaro
Failory. (2020b). InoVVorX: How lack of focus and funding contributed to shutdown [Founder interview]. https://www.failory.com/interview/inovvorx
Failory. (2021a). MyCity: Failing to sell a GovTech product because of no market need [Founder interview]. https://www.failory.com/interview/mycity
Failory. (2021b). Openmargin: A startup that was early in the eBook market [Founder interview]. https://www.failory.com/interview/openmargin
Small Business Big Marketing. (2012). Andrew Griffiths on small business, courage and content [Podcast transcript].
Small Business Big Marketing. (2014). Entrepreneur Dale Beaumont on how to take three months off each year [Podcast transcript]. https://smallbusinessbigmarketing.com/marketing-podcast-176/
Small Business Big Marketing. (2017a). Chris Lucas on challenging conventions in restaurant businesses [Podcast transcript].
Small Business Big Marketing. (2017b). Tom Dickson and the Will It Blend? growth story [Podcast transcript].
Small Business Big Marketing. (2018a). Carolyn Creswell on growing Carman’s and work-life balance [Podcast transcript].
Small Business Big Marketing. (2018b). Clarke Scott on compassion as a business practice [Podcast transcript].
Small Business Big Marketing. (2018c). Damien Lee on adversity and building Mr Lee’s Noodles [Podcast transcript].
Small Business Big Marketing. (2018d). Leanne Faulkner on business-triggered breakdown and small-business well-being [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/marketing-podcast-small-business-owner-mental-health/
Small Business Big Marketing. (2018e). Robbie Ball on product launches and entrepreneurial marketing [Podcast transcript].
Small Business Big Marketing. (2019a). James Chin-Moody: How to make a boring service interesting [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/how-to-make-a-boring-service-interesting/
Small Business Big Marketing. (2019b). Canva’s Melanie Perkins on how she built a global design platform [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/interview-with-melanie-perkins-on-how-she-built-canva/
Small Business Big Marketing. (2020). Travis Osborne: These smart decisions led to Mobile Tyre Shop growing exponentially [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/how-to-grow-your-small-business-through-smart-marketing-sbbm/
Stanford Graduate School of Business. (2022). Andy Dunn on entrepreneurship, bipolar disorder, and cofounder divorce [Interview and podcast transcript]. https://www.gsb.stanford.edu/insights/andy-dunn-entrepreneurship-bipolar-disorder-cofounder-divorce
Stanford Graduate School of Business. (2023a). Brian Chesky on managing through crisis and uncertainty [Interview transcript]. https://www.gsb.stanford.edu/insights/brian-chesky-managing-through-crisis-uncertainty
Stanford Graduate School of Business. (2023b). Tristan Walker: Values are universal [Interview transcript].
Stanford Graduate School of Business. (2024a). Daniella Pierson: Why failure is the measure of success [Interview transcript].
Stanford Graduate School of Business. (2024b). Jensen Huang on how to use first-principles thinking to drive decisions [Interview transcript].
Stanford Graduate School of Business. (2025). Duolingo’s Luis von Ahn on his vision for AI and educating the world [Interview transcript].
Bansal, P., & DesJardine, M. R. (2014). Business sustainability: It is about time. Strategic Organization, 12(1), 70–78. https://doi.org/10.1177/1476127013520265
Barbosa, R. M. A., Pérez-Nebra, A. R., Villajos, E., et al. (2024). The entrepreneur’s well-being: Current state of the literature and main theories. Journal of Global Entrepreneurship Research, 14, Article 46. https://doi.org/10.1007/s40497-024-00413-4
Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
Battilana, J., & Lee, M. (2014). Advancing research on hybrid organizing. Academy of Management Annals, 8(1), 397–441. https://doi.org/10.5465/19416520.2014.893615
Braun, V., & Clarke, V. (2021a). One size fits all? What counts as quality practice in reflexive thematic analysis? Qualitative Research in Psychology, 18(3), 328–352. https://doi.org/10.1080/14780887.2020.1769238
Braun, V., & Clarke, V. (2021b). Thematic analysis: A practical guide. Sage.
Chandler, G. N., DeTienne, D. R., McKelvie, A., & Mumford, T. V. (2011). Causation and effectuation processes: A validation study. Journal of Business Venturing, 26(3), 375–390. https://doi.org/10.1016/j.jbusvent.2009.10.006
Cheong, H.-I., Lyons, A., Houghton, R., & Majumdar, A. (2023). Secondary qualitative research methodology using online data within the context of social sciences. International Journal of Qualitative Methods, 22. https://doi.org/10.1177/16094069231180160
Cohen, B., & Winn, M. I. (2007). Market imperfections, opportunity and sustainable entrepreneurship. Journal of Business Venturing, 22(1), 29–49. https://doi.org/10.1016/j.jbusvent.2004.12.001
Dean, T. J., & McMullen, J. S. (2007). Toward a theory of sustainable entrepreneurship. Journal of Business Venturing, 22(1), 50–76. https://doi.org/10.1016/j.jbusvent.2005.09.003
Drnovšek, M., Slavec, A., & Aleksić, D. (2024). “I want it all”: Exploring the relationship between entrepreneurs’ satisfaction with work–life balance, well-being, flow and firm growth. Review of Managerial Science, 18, 799–826. https://doi.org/10.1007/s11846-023-00623-2
Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. https://doi.org/10.5465/amr.1989.4308385
Eisenhardt, K. M., & Graebner, M. E. (2007). Theory building from cases: Opportunities and challenges. Academy of Management Journal, 50(1), 25–32. https://doi.org/10.5465/amj.2007.24160888
Fauchart, E., & Gruber, M. (2011). Darwinians, communitarians, and missionaries: The role of founder identity in entrepreneurship. Academy of Management Journal, 54(5), 935–957. https://doi.org/10.5465/amj.2009.0211
Fisher, G. (2012). Effectuation, causation, and bricolage: A behavioral comparison of emerging theories. Entrepreneurship Theory and Practice, 36(5), 1019–1051. https://doi.org/10.1111/j.1540-6520.2012.00537.x
Fiss, P. C. (2007). A set-theoretic approach to organizational configurations. Academy of Management Review, 32(4), 1180–1198. https://doi.org/10.5465/amr.2007.26586092
Fiss, P. C. (2011). Building better causal theories: A fuzzy set approach to typologies. Academy of Management Journal, 54(2), 393–420. https://doi.org/10.5465/amj.2011.60263120
Freeman, R. E. (1984). Strategic management: A stakeholder approach. Pitman.
Gioia, D. A., Corley, K. G., & Hamilton, A. L. (2013). Seeking qualitative rigor in inductive research. Organizational Research Methods, 16(1), 15–31. https://doi.org/10.1177/1094428112452151
Komlósi, É., Calispa-Aguilar, E., Bodor, Á., Grünhut, Z., et al. (2025). Values and subjective well-being of European entrepreneurs: A configurational analysis across technological levels. Review of Managerial Science, 19, 3789–3815. https://doi.org/10.1007/s11846-025-00868-z
Langley, A. (1999). Strategies for theorizing from process data. Academy of Management Review, 24(4), 691–710. https://doi.org/10.5465/amr.1999.2553248
Le Moal, M., Thurik, R., Torrès, O., & Soenen, G. (2025). Mental health of entrepreneurs and daily recovery experiences. Small Business Economics. Advance online publication. https://doi.org/10.1007/s11187-025-01087-2
Lincoln, Y. S., & Guba, E. G. (1985). Naturalistic inquiry. Sage.
Lumpkin, G. T., & Dess, G. G. (1996). Clarifying the entrepreneurial orientation construct. Academy of Management Review, 21(1), 135–172. https://doi.org/10.5465/amr.1996.9602161568
March, J. G. (1991). Exploration and exploitation in organizational learning. Organization Science, 2(1), 71–87. https://doi.org/10.1287/orsc.2.1.71
McMullen, J. S., & Shepherd, D. A. (2006). Entrepreneurial action and the role of uncertainty. Academy of Management Review, 31(1), 132–152. https://doi.org/10.5465/amr.2006.19379628
Osterwalder, A., & Pigneur, Y. (2010). Business model generation. Wiley.
Pirson, M. (2017). Humanistic management: Protecting dignity and promoting well-being. Cambridge University Press.
Ragin, C. C. (2008). Redesigning social inquiry: Fuzzy sets and beyond. University of Chicago Press.
Rauch, A., Wiklund, J., Lumpkin, G. T., & Frese, M. (2009). Entrepreneurial orientation and business performance: A meta-analysis. Entrepreneurship Theory and Practice, 33(3), 761–787. https://doi.org/10.1111/j.1540-6520.2009.00308.x
Ries, E. (2011). The lean startup. Crown Business.
Sarasvathy, S. D. (2001). Causation and effectuation: Toward a theoretical shift. Academy of Management Review, 26(2), 243–263. https://doi.org/10.5465/amr.2001.4378020
Sarasvathy, S. D. (2008). Effectuation: Elements of entrepreneurial expertise. Edward Elgar.
Shepherd, D. A. (2003). Learning from business failure. Academy of Management Review, 28(2), 318–328. https://doi.org/10.5465/amr.2003.9416377
Shepherd, D. A., & Patzelt, H. (2011). The new field of sustainable entrepreneurship. Entrepreneurship Theory and Practice, 35(1), 137–163. https://doi.org/10.1111/j.1540-6520.2010.00426.x
Sierra-Casanova, C., Lechuga Sancho, M. P., & Ramos-Rodríguez, A. R. (2024). What science says about entrepreneurs’ well-being: A conceptual structure review. Academia Revista Latinoamericana de Administración, 37(3), 355–382. https://doi.org/10.1108/ARLA-01-2024-0005
Smith, W. K., & Lewis, M. W. (2011). Toward a theory of paradox. Academy of Management Review, 36(2), 381–403. https://doi.org/10.5465/amr.2009.0223
Stephan, U. (2018). Entrepreneurs’ mental health and well-being. Academy of Management Perspectives, 32(3), 290–322. https://doi.org/10.5465/amp.2017.0001
Teece, D. J. (2007). Explicating dynamic capabilities. Strategic Management Journal, 28(13), 1319–1350. https://doi.org/10.1002/smj.640
Thomas, J., & Harden, A. (2008). Methods for the thematic synthesis of qualitative research in systematic reviews. BMC Medical Research Methodology, 8, 45. https://doi.org/10.1186/1471-2288-8-45
Wiklund, J., Nikolaev, B., Shir, N., Foo, M.-D., & Bradley, S. (2019). Entrepreneurship and well-being: Past, present, and future. Journal of Business Venturing, 34(4), 579–588. https://doi.org/10.1016/j.jbusvent.2019.01.002
Zott, C., Amit, R., & Massa, L. (2011). The business model: Recent developments and future research. Journal of Management, 37(4), 1019–1042. https://doi.org/10.1177/0149206311406265
Fuentes del corpus
Duct Tape Marketing. (2017). An entrepreneur’s journey to success: Interview with Landon Ray [Podcast transcript]. https://ducttapemarketing.com/transcript-journey-to-success/
Failory. (2018). Team Voice: How not to bootstrap as a solo founder [Founder interview]. https://www.failory.com/interview/team-voice
Failory. (2020a). Ansaro: How an HR-related SaaS shut down after two years and external funding [Founder interview]. https://www.failory.com/interview/ansaro
Failory. (2020b). InoVVorX: How lack of focus and funding contributed to shutdown [Founder interview]. https://www.failory.com/interview/inovvorx
Failory. (2021a). MyCity: Failing to sell a GovTech product because of no market need [Founder interview]. https://www.failory.com/interview/mycity
Failory. (2021b). Openmargin: A startup that was early in the eBook market [Founder interview]. https://www.failory.com/interview/openmargin
Small Business Big Marketing. (2012). Andrew Griffiths on small business, courage and content [Podcast transcript].
Small Business Big Marketing. (2014). Entrepreneur Dale Beaumont on how to take three months off each year [Podcast transcript]. https://smallbusinessbigmarketing.com/marketing-podcast-176/
Small Business Big Marketing. (2017a). Chris Lucas on challenging conventions in restaurant businesses [Podcast transcript].
Small Business Big Marketing. (2017b). Tom Dickson and the Will It Blend? growth story [Podcast transcript].
Small Business Big Marketing. (2018a). Carolyn Creswell on growing Carman’s and work-life balance [Podcast transcript].
Small Business Big Marketing. (2018b). Clarke Scott on compassion as a business practice [Podcast transcript].
Small Business Big Marketing. (2018c). Damien Lee on adversity and building Mr Lee’s Noodles [Podcast transcript].
Small Business Big Marketing. (2018d). Leanne Faulkner on business-triggered breakdown and small-business well-being [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/marketing-podcast-small-business-owner-mental-health/
Small Business Big Marketing. (2018e). Robbie Ball on product launches and entrepreneurial marketing [Podcast transcript].
Small Business Big Marketing. (2019a). James Chin-Moody: How to make a boring service interesting [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/how-to-make-a-boring-service-interesting/
Small Business Big Marketing. (2019b). Canva’s Melanie Perkins on how she built a global design platform [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/interview-with-melanie-perkins-on-how-she-built-canva/
Small Business Big Marketing. (2020). Travis Osborne: These smart decisions led to Mobile Tyre Shop growing exponentially [Podcast interview and transcript]. https://smallbusinessbigmarketing.com/how-to-grow-your-small-business-through-smart-marketing-sbbm/
Stanford Graduate School of Business. (2022). Andy Dunn on entrepreneurship, bipolar disorder, and cofounder divorce [Interview and podcast transcript]. https://www.gsb.stanford.edu/insights/andy-dunn-entrepreneurship-bipolar-disorder-cofounder-divorce
Stanford Graduate School of Business. (2023a). Brian Chesky on managing through crisis and uncertainty [Interview transcript]. https://www.gsb.stanford.edu/insights/brian-chesky-managing-through-crisis-uncertainty
Stanford Graduate School of Business. (2023b). Tristan Walker: Values are universal [Interview transcript].
Stanford Graduate School of Business. (2024a). Daniella Pierson: Why failure is the measure of success [Interview transcript].
Stanford Graduate School of Business. (2024b). Jensen Huang on how to use first-principles thinking to drive decisions [Interview transcript].
Stanford Graduate School of Business. (2025). Duolingo’s Luis von Ahn on his vision for AI and educating the world [Interview transcript].
Publicado
2026-07-13
Cómo citar
Bonasa Alzuria, D. I. (2026). Emprender sin Destruir las Condiciones para Continuar: ADN-ALMA y la Doble Viabilidad del Éxito Emprendedor Sostenible. Ciencia Latina Revista Científica Multidisciplinar, 10(3), 6496-6521. https://doi.org/10.37811/cl_rcm.v10i3.24715
Número
Sección
Ciencias Sociales y Humanas
Derechos de autor 2026 Dr. Ignacio Bonasa Alzuria
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
.png)
.png)
1.png)
