Influencia de las eco-etiquetas en las actitudes ambientales de los consumidores que tienen intención de compra de productos orgánicos
Palabras clave:
actitud medio ambiental, eco-etiquetas, intención de compra, Ecuador
Resumen
El presente estudio identificó como las ecoetiquetas moldean las actitudes de los consumidores que tienen intención de compra de productos orgánicos. El estudio se desarrolló a través de un enfoque cuantitativo de alcance correlacional y diseño transversal y fue aplicado a 387 consumidores ecuatorianos a quienes se les aplicó un cuestionario conformado por 13 preguntas (4 preguntas demográficas y 9 para medir las variables), posteriormente se aplicó análisis estadísticos basados en probar la validez convergente, validez discriminante y ecuaciones estructurales. Los resultados identificaron que las actitudes ambientales influyen en la intención de compra de productos orgánicos y que las actitudes son moldeadas por las eco-etiquetas de los productos. El estudio revela hallazgos importantes y contribuye al campo del conocimiento a través de datos que explican sobre la influencia de los elementos publicitarios dentro de los comportamientos de compra del consumidor ecuatoriano.
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Citas
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Carrión Bósquez, N.G. y Arias-Bolzmann, L.G. (2022). Factors influencing green purchasing inconsistency of Ecuadorian millennials. British Food Journal, 124(8), 2461-2480. https://doi.org/10.1108/BFJ-05-2021-0558
Carrión Bósquez, N.G., Arias-Bolzmann, L.G. y Martínez Quiroz, A.K. (2023). The influence of price and availability on university millennials’ organic food product purchase intention. British Food Journal, 125(2), 536-550. https://doi.org/10.1108/BFJ-12-2021-1340
Carrión-Bósquez, N., Veas-González, I., Naranjo-Armijo, F., Llamo-Burga, M., Ortiz-Regalado, O., Ruiz-García, W., ... & Vidal-Silva, C. (2024). Advertising and Eco-Labels as Influencers of Eco-Consumer Attitudes and Awareness—Case Study of Ecuador. Foods, 13(2), 228. https://doi.org/10.3390/foods13020228
Carrión-Bósquez, N. G., Ortiz-Regalado, O., Veas-González, I., Naranjo-Armijo, F. G., & Guerra-Regalado, W. F. (2024). The mediating role of attitude and environmental awareness in the influence of green advertising and eco-labels on green purchasing behaviors. Spanish Journal of Marketing-ESIC. https://doi.org/10.1108/SJME-08-2023-0217
Carrión-Bósquez, N. G., Ortiz-Regalado, O., Naranjo Armijo, F. G., Veas-González, I., Llamo-Burga, M. J., & Guerra-Regalado, W. F. (2024). Factores influyentes en el consumo de productos ecológicos: el caso de los millennials ecuatorianos y peruanos. Multidisciplinary business review, 17(1), 49-63. https://doi.org/10.35692/07183992.17.1.5
Carrión-Bósquez, N. G., Ortiz-Regalado, O., Armijo, F. G. N., Veas-González, I., Llamo-Burga, M. J., & Guerra-Regalado, W. F. (2024). Influential factors in the consumption of organic products: The case of Ecuadorian and Peruvian millennials. Multidisciplinary Business Review, 17(1), 49-63. http://dx.doi.org/10.35692/07183992.17.1.5.
Carrión, N y Salinas, B. (2021). El consumo verde: Un aporte teórico desde la Teoría del Comportamiento Planificado. Visión Empresarial (11), 97-114.
https://doi.org/10.32645/13906852.1068
Chang, H., Zhang, L. and Xie, G. (2015), “Message framing in green advertising: The effect of construal level and consumer environmental concern”. International Journal of Advertising, 34(1), 158–176. https://doi.org/10.1080/02650487.2014.994731
Chin, W. (1998), “The partial least squares approach for structural equation Modeling”, in Marcoulides, G.A. (Ed.), Modern Methods for Business Research, Lawrence Erlbaum Associates, Mahwah, NJ.
Chion, S. and Charles, V. (2016), Analítica de Datos para la Modelación Estructural, 1ra. Ed., Pearson.
Do Paço, A. M. F. and Reis, R. (2012), “Factors affecting skepticism toward green advertising”. Journal of Advertising, 41 (4), 147–155. Disponible en:
https://www.taylorfrancis.com/chapters/edit/10.4324/9781315779638-10/factors-affecting-skepticism-toward-green-advertising-arminda-maria-finisterra-pa%C3%A7o-rosa-reis
Dang, V.T., Wang, J., Nguyen, H.V., Nguyen, Q.H. and Nguyen, N. (2022). A moderated mediation study of consumer extrinsic motivation and CSR beliefs towards organic drinking products in an emerging economy, British Food Journal, 124 (4), 1103-1123. https://doi.org/10.1108/BFJ-12-2020-1096
Fornell, C. and Larcker, D. (1981), “Evaluating structural equation models with unobservable variables and measurement error”, Journal of Marketing Research, 18 (1), 39-50
García, E. and Rondon, R. (2022), “Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior”, Sustainability, 14 (14), 1-19. https://doi.org/10.3390/su14148499
Hair, J., Black, W., Babin, B. and Anderson, R. (2010), Multivariate Data Analysis, 7th ed., Prentice Hall, Mexico.
Hazaea, S. A., Al-Matari, E. M., Zedan, K., Khatib, S. F., Zhu, J., & Al Amosh, H. (2022). Green purchasing: Past, present and future. Sustainability, 14 (9), 1-28. https://doi.org/10.3390/su14095008
Hansmann, R., Laurenti, R., Mehdi, T. and Binder, C. (2020), “Determinants of pro-environmental behavior: A comparison of university students and staff from diverse faculties at a Swiss University”. Journal of Cleaner Production, 268 (1), 1-74.
https://doi.org/10.1016/j.jclepro.2020.121864
Hoyos-Vallejo, C. A., Carrión-Bósquez, N. G., & Ortiz-Regalado, O. (2023). The influence of skepticism on the university Millennials’ organic food product purchase intention. British Food Journal, 125(10), 3800-3816. https://doi.org/10.1108/BFJ-02-2023-0093
Jaiswala, D., & Kant, R. (2018). Green Purchasing Behaviour: A Conceptual Framework and Empirical Investigation of Indian Consumers. Journal of retailing and consumer servcies, 41(1), 60-69. https://doi.org/10.1016/j.jretconser.2017.11.008
Joshi, Y. and Rahman, Z. (2015), “Factors affecting green purchase behaviour and future research directions”, International Strategic Management, 3(1), 128-143 https://doi.org/10.1016/j.ism.2015.04.001
Kautish, P., Paul, J. and Sharma, R. (2019), “The Moderating Influence of Environmental Consciousness and Recycling Intentions on Green Purchase Behavior”. Journal of Cleaner Production, 228 (1), 1425-1536. https://doi.org/10.1016/j.jclepro.2019.04.389
Kashif, U., Hong, C. and Naseem, S. (2021), “Assessment of millennial organic food consumption and moderating role of food neophobia in Pakistan”. Current Psychology, 40(3), 1-13. https://doi.org/10.1007/s12144-021-01520-1
Kim, W., Malek, K. and Roberts, K. (2019). The effectiveness of green advertising in the convention industry: An application of a dual coding approach and the norm activation model. Journal of Hospitality and Tourism Management, 39(1), 185–192.
https://doi.org/10.1016/j.jhtm.2019.04.007
Malik, M., Nawaz, F., Hussain, S., Hyder, S., Anwar, A., Khan, Z. U., ... and Waseem, M. (2019). Contradictory results on environmental concern while re-visiting green purchase awareness and behavior. Asia Pacific Journal of Innovation and Entrepreneurship, 13(1), 17-28. https://doi.org/10.1108/APJIE-11-2018-0061
Naderi, I. and Van, E. (2018). Me first, then the environment: young millennials as green consumers. Young Consumers, 19 (3), 280-295. https://doi.org/10.1108/YC-08-2017-00722
Nguyen, B. (2022). Understanding the Influence of Eco-label, and Green Advertising on Green Purchase Intention: The Mediating Role of Green Brand Equity. Journal of Food Products Marketing, 28(2), 87-103. https://doi.org/10.1080/10454446.2022.2043212
Nyilasy, G., Gangadharbatla, H. and Paladino, A. (2014), “Perceived green washing: The interactive effects of green advertising and corporate environmental performance on consumer reactions”. Journal of Business Ethics, 125(4), 693–707. https://doi.org/10.1007/s10551-013-1944-3
Nosi, C., Zollo, L., Rialti, R. and Ciappei, C. (2020). Sustainable consumption in organic food buying behavior: the case of quinoa, British Food Journal, 22 (3), 976-994. https://doi.org/10.1108/BFJ-09-2019-0745
Ortiz-Regalado, O., Llamo-Burga, M., Carrión-Bósquez, N., Chávez-Gutiérrez, H., Guerra-Regalado, W., Veas-González, I., ... & Vidal-Silva, C. (2024). Unveiling Millennials’ Perceptions of Organic Products: A Grounded Theory Analysis in Ecuador and Peru. Sustainability, 16(12), 5230. https://doi.org/10.3390/su16125230
Ping, R. (2004). On assuring valid measures for theoretical models using survey data, Journal of Business Research, 57(1), 125-141.
Pittman, M., Oeldorf, A. and Brannan, A. (2022). Green advertising on social media: Brand authenticity mediates the effect of different appeals on purchase intent and digital engagement. Journal of Current Issues & Research in Advertising, 43 (1), 106-121.
https://doi.org/10.1080/10641734.2021.1964655
Rahbar, E. and Wahid, N. (2011), “Investigation of green marketing tools’ effect on consumers’ purchase behavior”. Business Strategy Series, 12(2), 73–83.
https://doi.org/10.1108/17515631111114877
López, C., & Rivera, M. (2023). Control de Enfermería en Personas con Diabetes Gestacional en Embarazadas de la Argentina. Revista Veritas De Difusão Científica, 4(2), 88–101. https://doi.org/10.61616/rvdc.v4i2.48
León Mazón, K. M., & Naranjo Corría, R. (2024). Narración de Cuentos para el Desarrollo de la Habilidad de hablar Inglés en Estudiantes de Educación Básica Secundaria. Estudios Y Perspectivas Revista Científica Y Académica , 4(1), 2330–2349. https://doi.org/10.61384/r.c.a.v4i1.184
Ruiz Díaz Benítez , J. R. (2023). Design of a reference architecture in intelligent warehouse supply logistics through the use of Industry 4.0 technologies. Case of retail Warehouses in the city of Pilar. Revista Veritas De Difusão Científica, 4(2), 120–136. https://doi.org/10.61616/rvdc.v4i2.50
Fernández C., F. (2024). Determinación De Erodabilidad En Áreas De Influencia Cuenca Poopo Región Andina De Bolivia. Horizonte Académico, 4(4), 63–78. Recuperado a partir de https://horizonteacademico.org/index.php/horizonte/article/view/19
Medina Nolasco, E. K., Mendoza Buleje, E. R., Vilca Apaza, G. R., Mamani Fernández, N. N., & Alfaro Campos, K. (2024). Tamizaje de cáncer de cuello uterino en mujeres de una región Andina del Perú. Arandu UTIC, 11(1), 50–63. https://doi.org/10.69639/arandu.v11i1.177
Da Silva Santos , F., & López Vargas , R. (2020). Efecto del Estrés en la Función Inmune en Pacientes con Enfermedades Autoinmunes: una Revisión de Estudios Latinoamericanos. Revista Científica De Salud Y Desarrollo Humano, 1(1), 46–59. https://doi.org/10.61368/r.s.d.h.v1i1.9
Riskos, K., Dekoulou, P., Mylonas, N., and Tsourvakas, G. (2021). Ecolabels and the attitude–behavior relationship towards green product purchase: A multiple mediation model. Sustainability, 13(12), 1-22. https://doi.org/10.3390/su13126867
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Publicado
2024-09-04
Cómo citar
Usiña Báscones, G. G. (2024). Influencia de las eco-etiquetas en las actitudes ambientales de los consumidores que tienen intención de compra de productos orgánicos. Ciencia Latina Revista Científica Multidisciplinar, 8(4), 6601-6617. https://doi.org/10.37811/cl_rcm.v8i4.12852
Número
Sección
Ciencias Administrativas y Finanzas
Derechos de autor 2024 Gabriel Germán Usiña Báscones
Esta obra está bajo licencia internacional Creative Commons Reconocimiento 4.0.
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